Content Creation for a Global Ride-Hailing App

inDrive is a ride-hailing app that lets passengers set their own fares, ensuring affordability and value for money. Unlike traditional taxi services, inDrive prioritizes transparency and a peer-to-peer approach, offering fair pricing for both riders and drivers.

Today, inDrive is available in 888 cities across 48 countries and has expanded beyond ride-hailing to develop solutions that provide honest and ethical services to communities worldwide.

inDrive aimed to attract more users to their app while strengthening their presence in the market. Their goal was to connect with Gen Z and Millennials in the Philippines through humorous, relatable content that highlighted the app’s credibility and value for money.

11 Short-Form Videos (Reels, TikToks, Shorts)

2 Graphic Posts

Captions, content ideation, filming, and editing

Our team handled the end-to-end production of engaging, scroll-stopping content, while inDrive managed distribution across their digital platforms. By aligning with their social media marketing goals, we leveraged:

Humor & Relatability – Creating content that resonates with young Filipino commuters

Viral Trends & Buzz-Driven Campaigns – Maximizing visibility through trending formats

Storytelling & Local Insights – Showcasing real-life experiences to build trust

This partnership enabled inDrive to connect authentically with their target audience, making their expansion efforts both strategic and effective.

🎬 Video Marketing – Let’s craft impactful video content to authentically showcase your brand through Melonade Studio.

✍🏻 Content Strategy – Need monthly content ideas but prefer to set your own production pace? I’ve got you covered.