ABS Kids is an organization that provides ABA therapy to empower children with autism spectrum disorders and their families to reach their full potential through diagnosis.

To repurpose their podcast & other existing content into an engaging TikTok video. The objective is to bring brand awareness to their mission and to share perspective and expertise about the the fascinating world of Autism.

TikTok Podcast Snippets: To make their podcast content more TikTok-friendly, the organization turned long episodes into short, exciting clips lasting 10 to 60 seconds. These clips highlighted the best parts of the podcast, catching the eye of TikTok users and encouraging them to listen to the full episodes on their podcast platform.

Behind-the-Scenes Brand Sharing: To make their brand feel more relatable, the organization shared short videos showing what happens behind the scenes. These videos gave glimpses of their work environment, shared success stories from patients, promoted their therapy centers, and showed appreciation for their staff.

Social Media Manager: Silvia Pinho Video Editor & Strategist: Aliyah Abdon