Copywriting and SEO Project (client: HR industry)

For a client in the HR industry, I completed a blog post and SEO keyword analysis aimed at improving their online visibility.

I conducted thorough keyword research to identify terms relevant to both job seekers and companies. These keywords were strategically integrated into the content, boosting the blog's ranking on search engines and driving more organic traffic. I optimised meta tags, improved readability and used long-tail keywords to enhance user experience. The SEO analysis also revealed content gaps, which were addressed by focusing on key industry trends and challenges.

This approach positioned the client as a thought leader in the job ad space, ultimately increasing their reach and conversions.