Here is an overview of Parcia's social media. This project involves content strategy, design and management.
As a manager I built the strategy system by focusing primary and secondary target audiences. Then we identified their behaviors and pain points, regarding to these info we generated content pillars with strategic elements such as power words, hooks, design style etc. Content generated bi-weekly and also included trending details to boost the visibility.
As a result of it, design style became more brand identity oriented, company earned and official TikTok Marketing Partnership badge, plus metrics increased. Average reach was betweek 20K to 50K each month on Pinterest, TikTok and Instagram.
Great thing to built โจ ๐ฉ๐ปโ๐ป