CaloriQ Brand Identity

Sprint 1: Initial Design Options

To kick off the project, I provided the client with three distinct design options. Each option included different logos, color schemes, and branding styles, giving the client a variety of visual directions to choose from.

Sprint 2: Refinement and Iteration

Based on the client's feedback, they selected one branding style from the initial options. I then created three more logos using the chosen styling, refining the design to better align with the client's vision and brand identity.

Sprint 3: Final Selection and Brand Guidelines

The client chose their preferred logo from the refined options. With the final logo selected, I completed the brand guidelines, ensuring a cohesive and comprehensive visual identity that the client could consistently apply across all their branding materials.

By breaking the project into these three sprints, I ensured a collaborative and iterative process, allowing for client feedback and adjustments at each stage. This approach not only met the client's needs but also delivered a polished and professional brand identity.

Attached below if the final deliverable and Options that were created!

Design Direction 1

Design Direction 2

Design Direction 3

Draft 2 - 3 Options