Collony.ai | Brand Identity and Website Design
Urte Gl
Collony — Brand Identity + Website Design (Web3 / AI)
Brand and website design for an AI-powered Web3 product—built to feel fresh, inviting, and stand out in a dark, technical space.
Overview
Collony.ai is a Web3 product building AI agents to support and manage online communities. At the time of the project, it was a new product with no existing brand or website.
The goal was to create a visual identity and web presence that feels modern, clear, and inviting—standing out from the typically dark and complex Web3 landscape.
Role: Brand identity, brandbook, website design
Collaboration: Developer (build), product designer (product)
Timeline: 2 weeks
The challenge
No existing brand or visual foundation
Web3 space is often dark, technical, and hard to approach
Product required a sense of trust + clarity + approachability
Needed to stand out while still feeling credible
Goals
Create a distinct and memorable identity
Make the product feel inviting and easy to understand
Design a web experience that feels fresh compared to typical Web3 projects
Build a system that can scale as the product grows
What I did
1) Built the brand foundation
Created a full brand identity system
Defined typography, color palette, and visual language
Developed a structured brandbook for consistency
Designed supporting assets (illustrations, social media covers)
Brand system built to scale across product and marketing.
2) Designed the website (hero + pricing)
Designed key landing sections (hero and pricing)
Focused on clarity, hierarchy, and trust
Created a layout that communicates value quickly
Prepared files for clean developer handoff
Hero designed to feel clear, modern, and approachable.
3) Defined the visual direction
Instead of following the typical dark Web3 aesthetic, I shifted toward a lighter, more open design to make the product feel more inviting and approachable.
I also introduced a bee-inspired visual direction, tying into the name Collony. Bees naturally operate in communities, which mirrors the product’s purpose—supporting and managing online communities through AI.
This added:
A memorable and distinctive identity
A subtle narrative layer connected to the product
A more human and approachable feel within a technical space
Lighter visual direction to stand out from traditional Web3 design.
Outcome
Delivered a complete brand foundation + web design in 2 weeks
Created a visual identity that clearly stands out in the Web3 space
Client feedback highlighted that the website feels “fresh and different” compared to other projects
Services
Brand Identity • Brandbook • Website Design • Illustrations • Social Assets • Developer Handoff
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Posted Apr 17, 2026
Developed brand identity and website for Collony.ai, creating distinctive, welcoming visuals in the Web3 space.
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