Ustukiu Malunas is a well-established food brand in Lithuania, known for rice cakes and crisp snacks sold in supermarkets, online. They reached out to create a Christmas limited edition package for a new exclusive festive flavor: Gingerbread (mini corn crisps).

Create a festive holiday look that feels warm and cozy—without looking generic

Keep strong shelf recognition for an established brand

Make the new flavor instantly legible while still feeling “limited edition”

Premium seasonal presence for supermarkets and gifting moments

Fast shelf readability (brand → product → flavor)

Print-ready execution

1. Set the holiday visual direction Defined a warm, cozy Christmas feel.

2. Designed the full packaging system I kept the core structure consistent with the brand’s everyday flavors so existing customers would recognize it instantly— the distinct vertical logo placement on the side, the brand’s circular flavor naming style. Then I elevated it into a holiday edition by shifting the visual language:

Preserved the familiar layout and hierarchy for shelf recognition

Kept the circular flavor typography to match the product family

Replaced the usual “generic product/flavor photography” approach with custom illustration, creating a warmer, more festive, and more exclusive feel

3. Added premium print finishing (matte + selective gloss) Planned the artwork with finishing in mind:

Matte base for a soft, premium foundation

Selective gloss on key elements to create contrast and “limited edition” shine

4. Prepared production-ready files Delivered print-ready packaging artwork aligned to the bag format, including finishing notes and clean handoff for production.

A holiday-exclusive package that feels warm, premium, and clearly seasonal—while staying recognizable as Ustukiu Malunas.

Packaging concept + visual direction

Illustration/artwork + typographic hierarchy

Print-ready production files

Finish separation guidance (matte + gloss)