Content Strategy Development for Warmly
Oge Alamata
30 Content Ideas for Warmly by Team Function
Sales Team
These content ideas come directly from conversations with prospects, sales objections, and demos.
“Why Your Team’s Not Following Up Fast Enough (And How Signal Surge Fixes It)”
Format: Blog or Sales Enablement PDF
“Top 5 Sales Objections to AI Signals—and How to Crush Them”
Format: Carousel or Sales Battlecard
“Day in the Life of an SDR Using Warmly: Time Saved, Deals Closed”
Format: LinkedIn Video or Written Story
“Before & After: From Manual Prospecting to Smart Signals”
Format: Email sequence or Side-by-side comparison blog
“What We Wish More Prospects Knew Before Our First Demo”
Format: Founder's LinkedIn Post or Medium Blog
“How to Turn G2 Buyer Intent Into Warm Conversations”
Format: Playbook-style landing page
“5 Things Our Sales Team Sends to Prospects Using Signal Surge”
Format: PDF resource or Email sequence inspiration
Customer Success Team
Content based on support tickets, onboarding challenges, usage wins, and “wow” moments.
“How One CSM Saved 10 Hours/Week with Smart Signals”
Format: Mini video case study
“Your First 14 Days with Warmly: What to Watch For”
Format: Onboarding email or checklist blog
“Real User Confessions: 'I Didn't Think Signals Would Work—Now I Rely on Them Daily’”
Format: Customer testimonial series
“3 Warmly Workflows You’re Probably Underusing”
Format: Email newsletter / Product Tip Blog
“How to Train New Hires on Warmly in Under 30 Minutes”
Format: Loom walkthrough + written SOP
“Support Inbox Breakdown: Top 5 FAQs and How to Prevent Them with Content”
Format: Internal training asset or public blog
“The Anatomy of a Healthy Customer (With Metrics to Match)”
Format: Webinar or visual infographic
Product Marketing Team
This team drives messaging, product updates, competitive positioning, and deeper product education.
“Signal Surge vs Legacy Sales Alerts: Not Even Close”
Format: Competitive comparison blog + ad slides
“Feature Launch Toolkit: Signal Surge Explained in 90 Seconds”
Format: Explainer video + microsite
“What Makes a Signal Smart? A Behind-the-Scenes Peek at Our AI”
Format: Founder's voice blog or Dev Diary
“Turn Data Into Dollars: How Signal Surge Informs Better Timing
Format: Animated explainer or LinkedIn carousel
“Sales Has 100 Tools—Why Warmly Makes the Top 5”
Format: Email campaign or gated guide
“How Warmly Fits in a RevOps Stack (w/ Diagram)”
Format: Blog + downloadable one-pager
“The Ultimate Smart Signals Glossary”
Format: Blog or Resource Page
“A Message Map for Explaining Signal Surge to Your CRO”
Format: Enablement asset for Sales team
Demand Gen / Growth Marketing
This team drives leads, traffic, and conversions through campaigns, paid media, and content amplification.
“Warmly vs Everyone Else: 5 Charts That Speak for Themselves”
Format: Landing page for paid traffic
“The 3 Most Engaging Signal Surge Ads (And Why They Work)”
Format: LinkedIn post or internal doc
“Series B Starts Here: Our Growth Strategy from $3M to $10M ARR”
Format: Thought leadership blog for PR/backlinking
“Steal This Campaign: Q4 Signals Launch Playbook”
Format: Gated resource for B2B marketers
“LinkedIn Ads Template: Promote Your Product Like Warmly Does”
Format: Downloadable asset
“Webinar: Using Warmly + CRM + Intent Data for 10x Sales Results”
Format: Video + nurturing email sequence
“5 Smart Signal Use Cases (With Campaign Metrics)”
Format: Newsletter or interactive blog
“5 Retargeting Ads That Convert Cold Leads Using Smart Signals”
Format: Paid media case study carousel
5 FAQs → Content Ideas
Question: “How are your signals different from intent tools like Bombora?”
Format: Blog + infographic
Idea: Intent ≠ Insight: The Smart Signal Difference
Question: Can this integrate with our CRM & Slack?”
Format: Loom video + doc
Idea: How to Plug Warmly Into Your Stack in <10 Minutes”
Question: What’s the ROI? Show me numbers.”
Format: Case study
Idea: $220K Pipeline Boost in 30 Days: One Team’s Story”
Question: How much time does this really save my reps?
Format: Carousel
Idea: Time-Saved Math: 6 Hrs a Week x 20 Reps = Money
5: Question: Do I need to train my team on this?”
Format: Onboarding checklist
Idea: "Your Zero-Ramp Guide to Smart Signals
Why This Content Plan Works:
1. Sales-Driven & Buyer-Aware:
• Targets common objections and misconceptions (“Top 5 Objections to AI Signals”)
• Offers direct enablement tools (battlecards, demos, sales sequences)
• Ties Signal Surge to revenue results (e.g., “Time-Saved Math”)
Why it works: These stories build trust before the demo and help Sales close faster with confidence.
2. Customer-Centric & Retention-Focused:
• Uses “wow” moments and real testimonials to reduce churn
• Shows ROI in onboarding and support contexts (“CSM Saved 10 Hours/Week”)
• Helps customers use Warmly better (e.g., “3 Workflows You’re Probably Underusing”)
Why it works: It turns support wins into marketing gold and arms CS with scalable, useful content.
3. Product Marketing That Educates & Differentiates
• Explains what makes Warmly’s AI smarter (“What Makes a Signal Smart?”)
• Differentiates from the noise (“Signal Surge vs Legacy Sales Alerts”)
• Connects features to outcomes (“Data to Dollars”)
Why it works: It positions Warmly as a thought leader and innovator—not just another sales tool.
4. Demand Gen Fuel That Converts:
• Content is performance-ready: landing pages, ad templates, retargeting carousels
• Offers value-driven assets for gated lead gen (e.g., Q4 Playbook)
• Supports Warmly’s $3M → $10M ARR scaling strategy
Why it works: These ideas drive traffic, capture leads, and build momentum for Series B narratives.
5. FAQ-Driven Content = Objection Handling at Scale
Each question is answered with a conversion-optimized asset:
• Infographics
• Case studies
• Onboarding checklists
• Comparison blogs
Why it works: You’re turning friction points into education and using questions as fuel for content.
Like this project
Posted Jul 9, 2025
Developed a content plan for Warmly's sales, customer success, and marketing teams.
Likes
0
Views
0
Clients
Warmly
