EQD Derivatives Logo Animation

Role: Motion Graphic Designer / 2D Animator Client: Lucas Media Year: 2025 Duration: 1 week

The end client, EQD Derivatives, is an international company focused on derivatives markets, delivering industry research, organizing professional events, and providing media coverage. Their mission is to connect professionals working in volatility, options, and risk management through insightful content, education, and networking. The brand has a clearly defined corporate tone—serious, precise, and professional, yet modern and approachable.

The need for logo animation arose from the expansion of their brand structure—EQD recently launched two new sub-brands:

EQD Intelligence, focused on education and learning resources

EQD Events, covering conferences and industry gatherings

The goal was to create a clean, corporate-style animated logo that would work as a unified identity and allow for clear presentation of each sub-brand when needed. The animation needed to be elegant, minimal, and precise, with smooth transitions and visual clarity, avoiding unnecessary effects.

The animated logo will be used across various platforms and formats:

Social media (Reels – 9:16, Feed – 4:5, Square – 1:1)

Presentation screens during talks and live events

Any context where EQD presents its new sub-brands to the public

The client requested a 15-second animation that would show the transformation from the old EQD logo to the new, updated version, which represents the broader corporate structure. The goal was not to create a dramatic redesign, but rather a subtle evolution—highlighting the continuity of the brand while introducing a more versatile foundation for the company's expansion into new business areas and sub-brands.

The animation needed to feel modern, minimal, and professional, with smooth transitions and precise timing. It was important to communicate that the core EQD logo remains central, serving as the base for future developments like EQD Intelligence and EQD Events.

Brand colors and logo usage had to remain consistent and respectful of the original identity

Format: 1080p, with a transparent background for maximum flexibility across different use cases

Deliverables: .mp4 and .mov formats for easy deployment on various platforms