The goal of this project was to clearly highlight the product while demonstrating that AI can be used for commercial-level productions involving physical goods.
The entire visual material was generated using AI tools, based on references of the LightSpray Cloudmonster 3 sneakers.
Scope of work:
Create a vertical social media video (up to 60 seconds)
Format: 4:5 (1:1.25) optimized for platforms like Instagram and LinkedIn
Generate a consistent female model to wear and present the footwear
Design a concept that subtly incorporates sci-fi visual elements
Ensure the product remains the primary focus throughout the video
Product presentation requirements:
Showcase the sneakers in real-world running scenarios:
Asphalt city running
Park environments
Athletic track surfaces
Compact / worn natural terrain
Emphasize performance and lifestyle context
Creative direction:
Full creative execution was left to the creator
The goal was to develop a visually engaging narrative while maintaining strong product clarity
Motion design and AI-generated visuals were used to support brand storytelling without distracting from the footwear
This project explores the potential of AI-driven pipelines in producing high-quality commercial content for physical products.
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I worked with a team that designed the Cadillac website and F1 equipment. My role was to create an AI-generated F1 car that escapes from a studio and drives through an open desert. The video also features a real F1 driver from the Cadillac team, Sergio Pérez.
I was also responsible for the sound design and editing.
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AI-generated video, edited in DaVinci Resolve Studio.
The goal of the video was to show a potential client whether I can maintain character consistency. It turned out pretty fun, so I wanted to share it with you!
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Product Demo & Explainer Video - Loqzone
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I worked on a motion graphic designed for large conference screens.
I tested the video in several different environments, and this one was the most interesting to showcase.
The graphic is built so it can be easily customized through a control layer, allowing the client to edit it themselves.
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I’m creating a segment card using Cavarly App and After Effects for motion graphics.
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Segment card for a broadcast project I’m working on. The project includes an intro, outro, third part, and segment cards . All designed with a sporty mood and strong dynamic feel, as requested by the client.