Cinematic video with Flux 3 AI I created this video as part of my partnership with Figma Weave. A realistic cinematic piece with elements of mystery and horror, created using AI video models.

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The goal of this project was to clearly highlight the product while demonstrating that AI can be used for commercial-level productions involving physical goods. The entire visual material was generated using AI tools, based on references of the LightSpray Cloudmonster 3 sneakers. Scope of work: Create a vertical social media video (up to 60 seconds) Format: 4:5 (1:1.25) optimized for platforms like Instagram and LinkedIn Generate a consistent female model to wear and present the footwear Design a concept that subtly incorporates sci-fi visual elements Ensure the product remains the primary focus throughout the video Product presentation requirements: Showcase the sneakers in real-world running scenarios: Asphalt city running Park environments Athletic track surfaces Compact / worn natural terrain Emphasize performance and lifestyle context Creative direction: Full creative execution was left to the creator The goal was to develop a visually engaging narrative while maintaining strong product clarity Motion design and AI-generated visuals were used to support brand storytelling without distracting from the footwear This project explores the potential of AI-driven pipelines in producing high-quality commercial content for physical products.

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The main focus of this video is demonstrating how designing character poses before AI generation dramatically reduces the number of revisions. Instead of relying on increasingly detailed prompts to achieve the desired body position, I create the pose directly. This gives the AI a precise visual guide, resulting in more accurate outputs on the first generation and significantly reducing trial and error.

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I worked with a team that designed the Cadillac website and F1 equipment. My role was to create an AI-generated F1 car that escapes from a studio and drives through an open desert. The video also features a real F1 driver from the Cadillac team, Sergio Pérez. I was also responsible for the sound design and editing.

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Petar Avramovic

Motion Designer | AI powered video editor