The main focus of this video is demonstrating how designing character poses before AI generation dramatically reduces the number of revisions.
Instead of relying on increasingly detailed prompts to achieve the desired body position, I create the pose directly.
This gives the AI a precise visual guide, resulting in more accurate outputs on the first generation and significantly reducing trial and error.
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The goal of this project was to clearly highlight the product while demonstrating that AI can be used for commercial-level productions involving physical goods.
The entire visual material was generated using AI tools, based on references of the LightSpray Cloudmonster 3 sneakers.
Scope of work:
Create a vertical social media video (up to 60 seconds)
Format: 4:5 (1:1.25) optimized for platforms like Instagram and LinkedIn
Generate a consistent female model to wear and present the footwear
Design a concept that subtly incorporates sci-fi visual elements
Ensure the product remains the primary focus throughout the video
Product presentation requirements:
Showcase the sneakers in real-world running scenarios:
Asphalt city running
Park environments
Athletic track surfaces
Compact / worn natural terrain
Emphasize performance and lifestyle context
Creative direction:
Full creative execution was left to the creator
The goal was to develop a visually engaging narrative while maintaining strong product clarity
Motion design and AI-generated visuals were used to support brand storytelling without distracting from the footwear
This project explores the potential of AI-driven pipelines in producing high-quality commercial content for physical products.
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I worked with a team that designed the Cadillac website and F1 equipment. My role was to create an AI-generated F1 car that escapes from a studio and drives through an open desert. The video also features a real F1 driver from the Cadillac team, Sergio Pérez.
I was also responsible for the sound design and editing.
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AI-generated video, edited in DaVinci Resolve Studio.
The goal of the video was to show a potential client whether I can maintain character consistency. It turned out pretty fun, so I wanted to share it with you!
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Product Demo & Explainer Video - Loqzone
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I worked on a motion graphic designed for large conference screens.
I tested the video in several different environments, and this one was the most interesting to showcase.
The graphic is built so it can be easily customized through a control layer, allowing the client to edit it themselves.
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I’m creating a segment card using Cavarly App and After Effects for motion graphics.
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Segment card for a broadcast project I’m working on. The project includes an intro, outro, third part, and segment cards . All designed with a sporty mood and strong dynamic feel, as requested by the client.