Motion Design Typography UI animation

The client wanted to rebrand their company and was looking for a creative way to transition from their old name to the new one. The goal was to find a visually appealing and original way for the text of the old name to seamlessly shift into the new name.

My task was to create an animation where two arbitrary texts would transform in a logical and creative manner. Each letter needed to have a unique approach and transformation, avoiding illogical transitions, such as transitioning from a flat, angular "L" to a rounded shape like "O". I focused on closed letter forms, exploring how each letter could be created or transformed in a way that made sense and contributed to the overall visual coherence.

In the end, the client appreciated my creative approach, and I completed the animation along with a short break-through to showcase my skills and secure the project.