Project Overview Clay & Canvas is a pottery studio offering hands-on classes and creative workshops. The goal was to design a website that captures the tactile, calming experience of working with clay while making it easy for users to explore and join classes.

Preview link here⬆️

Problem Websites for local workshops often fail in two ways:

They look generic and don’t reflect the real experience

Or they focus too much on visuals and ignore clarity (class info, booking, structure)

The challenge was to create a site that feels warm and experiential, without sacrificing usability.

Approach I designed the experience around:

Emotional connection first — using imagery to reflect real studio moments

Clear content flow — guiding users from discovery → understanding → action

Soft visual language — spacing, typography, and layout that feel calm and inviting

Avoiding clutter and keeping interactions minimal but meaningful

Designed a structured landing page with clear sections for classes, experience, and value

Used imagery strategically to highlight the hands-on pottery process

Created a layout that balances storytelling with easy navigation

Ensured responsiveness and consistency across devices

Outcome The final design delivers a welcoming and immersive experience that reflects the studio’s personality while making it simple for users to explore and take action.