Luneo is a Framer template built for interior design studios, architecture firms, and renovation agencies who want a warm, editorial presence instead of a generic SaaS layout. Most interior design templates lean on cold minimalism or busy portfolio grids — Luneo was built to feel like the studios it represents: intentional, material-driven, and quietly confident.

The goal of this project was to:

Build a warm, editorial visual language instead of a typical "creative agency" template

Present featured projects and services with real hierarchy, not a flat grid

Structure a clear studio process (Consultation → Sourcing & Styling → Install & Reveal) that builds trust before a client ever reaches out

Give studio owners a clean, section-based layout they can adapt to their own portfolio and voice

Avoid generic design-agency clichés: no stock "team of creatives" energy, no cluttered mega-menus, no overdesigned hero animations for their own sake

Most interior design and architecture sites struggle with:

Portfolios that dump every project into one undifferentiated grid, with no sense of craft or narrative

Service pages that read like a checklist instead of a story about how the studio actually works

Testimonials treated as an afterthought — a few lines of text with no personality or context

A tone that's either too corporate (stock SaaS layout) or too precious (all mood, no structure)

Editorial, not templated — like a studio with an actual point of view

Warm and material-led, built around natural light, texture, and craftsmanship

Structured enough to hold projects, services, and process without losing that warmth

Distinct enough to stand out in a marketplace full of generic "creative studio" templates

Preview link here⬆️

Locked a restrained, editorial design system built around large serif-adjacent display type ("TIMELESS, BY DESIGN") paired with warm neutrals and natural imagery

Structured the homepage as a numbered narrative (01 Our Studio → 02 Featured Projects → 03 Our Service → 04 Inside Luneo → 05 Our Process → 06 Testimonial → 07 Contact) so the story builds instead of just listing sections

Built a Featured Projects collection (The Marlow Residence, The Everly Residence, The Ashgrove Residence, and more) as a CMS-driven grid so studios can swap in their own work without touching layout

Designed the Service section around four clear offerings — Space Planning, Renovation & Remodeling, Full-Service Design, Furniture & Sourcing — each with its own stage label, description, and capability tags

Mapped the studio process into three honest stages (Consultation & Concept, Sourcing & Styling, Install & Reveal) instead of an inflated five-step funnel

Built a full testimonial carousel with real client context (name, role, service used) to reinforce credibility over generic quote blocks

Editorial, oversized display headings instead of corporate marketing-speak

CMS-driven featured projects collection, not a static image grid

Four-part service breakdown with stage labels and capability tags per service

Three-stage process section that's honest about scope instead of overcomplicated

Full testimonial carousel with named clients and service context

Fully responsive, CMS-driven, and built for studios to self-manage content post-purchase