Trova is a Framer template built for boutique hiking and trekking travel agencies — the kind of operators who guide small groups through the Himalaya, Patagonia, or the Alps and need a site that feels as considered as the trips they sell. Most travel templates default to generic tourism-site tropes: carousels, star ratings, stock-photo clichés. Trova was built to avoid all of that.

The goal of this project was to:

Build an editorial, calm visual language instead of a typical "travel booking" aesthetic

Present ten distinct hikes with rich, structured detail (difficulty, duration, route, permits, packing)

Make guides feel like real people, not a generic "meet the team" grid

Give agency owners a CMS-driven site they can update without touching code

Avoid every SaaS/tourism-site cliché: no bento icon grids, no carousels, no star ratings

Stock imagery and templated layouts that feel interchangeable with any tour operator

Overuse of star ratings and generic "testimonial carousel" patterns that undercut trust rather than build it

Hike/trip detail pages that dump information without hierarchy

No real texture — guides reduced to headshots and job titles instead of people with real credentials

Editorial, not corporate

Grounded — like it was built by people who've actually been on the trail

Structured enough to hold ten hikes' worth of detail without becoming a wall of text

Distinct enough to stand out in a marketplace full of generic travel templates

Preview link here⬆️

Locked a design system early: Forest Green, Trail Lime, and Off-White on Clash Grotesk, with a > eyebrow prefix in Trail Lime as a recurring signature

Built sentence-case headings around a consistent "what the [noun] actually [verb]" pattern instead of generic marketing copy

Structured hike detail pages around a 2x2 trip-facts grid, route card, and sticky booking card — dense information made scannable

Designed guide cards as a hover-reveal pattern (portrait, role, name at rest; credential and quote on hover) instead of a flat headshot grid

Enforced a strict no-visible-faces rule across all AI-generated/stock imagery, with real guide portraits as the deliberate exception — reinforcing authenticity

Built the Hikes collection as a full CMS (name, difficulty, duration, route, gallery, schedule) so buyers can add or edit trips without touching layout

Editorial, sentence-case headings instead of corporate marketing-speak

Ten fully built-out hikes across a structured CMS, not a static grid

Hover-reveal guide cards with real portraits and credential-paired quotes

Sticky scroll timetable and staggered scroll-triggered sections for the experience/how-it-works flow

Typographic 404 page instead of a generic photo-background error screen

Fully responsive, CMS-driven, and built for agencies to self-manage content post-purchase