Mingle - Brand Identity Design

Mingle is a trendy cocktail bar where people come together to enjoy expert mixology in a modern environment. Mingle offers a variety of cocktails made with care, perfect for socializing and having a great time with friends.

I received this brief from DESIGNERBRIEFS on their Instagram page.

I started designing and wanted to emphasize the socialization aspect of Mingle, so I went with it.

So, I sat down to design Mingle with this big idea of capturing its social vibe. I wanted people to instantly feel like it's a place to connect. My first thought was this cute image of two cats just hanging out, but it felt a bit too casual. Then, I pictured them in a more intimate setting, deep in conversation. It gave off this cozy, maybe even flirty vibe that really captured the essence of what Mingle is about – bringing people together.

I stumbled upon this research about people meeting their partners in bars, and it clicked. I wanted Mingle to feel like that kind of place – somewhere you could go to find your perfect match or just make some awesome new friends. That became my North Star as I started sketching and experimenting with different designs. I’m super proud of where it landed and can’t wait to see what you think!