Cosmo

Cosmo approached me seeking expertise in transforming the travel planning and booking experience. Their goal was to set their brand apart in a competitive travel app market, focusing on delivering a seamless and personalized user experience.

As a freelance digital designer, I collaborated closely with Cosmo to create a logo that encapsulates travel, personalization, and simplicity—elements that resonate deeply with users. We chose a vibrant yet soothing color palette and modern, readable typography to inspire wanderlust while maintaining readability. I led the development of wireframes and interactive prototypes, refining our designs based on real user feedback. During the visual design phase, I integrated our branding strategy into the app’s user interface, ensuring intuitive navigation and a clear visual hierarchy to enhance user engagement.

My expertise in branding and UX/UI design helped produce an outstanding MVP for Cosmo, marking a successful entry into the competitive travel app market. The strategic implementation of branding elements and an intuitive interface not only attracted investors but also received positive feedback from early users. This project highlighted the value of a well-crafted MVP in validating innovative ideas and establishing a solid foundation for future growth and development.