As a freelance digital designer, I tackled the challenge of helping QI Salon stand out in the crowded holistic wellness and beauty market. We started with a thorough analysis of their target demographic and competitors to pinpoint optimal communication channels. Together, we revamped their brand identity to reflect QI Salon's core values, ensuring consistency across all platforms. I also spearheaded a dynamic digital marketing strategy centered on social media and content creation, significantly boosting audience engagement. This holistic strategy led to a noticeable increase in brand recognition and expanded their customer base, firmly positioning QI Salon as a premier destination for holistic wellness and beauty services.