This is an independent conceptual project exploring the launch of CS55 Eyewear through a physical pop-up experience at the Spanish Grand Prix.
The project focuses on brand positioning, spatial storytelling, customer journey, and lifestyle-driven retail experience inspired by Carlos Sainz’s world on and off the track.
This is an independent project exploring the launch of CS55 Eyewear through a physical pop-up experience.
Category:
Branding
Experiential Design
Retail Design