Guard Tower Insurance, headquartered in Virginia, sought compelling content to enhance its online presence, elevate brand awareness, and increase customer engagement. My responsibilities included creating engaging social media content and writing educational blog posts to achieve these goals successfully.

The insurance industry, like my background in the cannabis industry, faces strict regulations for social media content. To navigate this, I focused on humanizing their brand through non-insurance-related content, enhancing relatability and audience engagement while subtly reinforcing brand awareness.

My strategy encompassed diverse content, including inspirational quotes, humor, testimonials, educational pieces on insurance and risk management, industry updates, and trending topics. We fostered stronger connections with followers by offering value beyond insurance, ensuring lasting engagement and brand loyalty.