Barbara Schelling Online Art Store | Woocommerce, Wordpress

Dmitriy Salynin

WordPress Developer
Web Designer
Adobe Photoshop
WooCommerce
WordPress

Barbara Schelling Art Store – website WooCommerce store redesign and improvements.

Summary

Barbara Schelling is a graphic designer specializing in doing honest, unique design projects through strategy, open communication and a little elbow grease.

Client requested to do a complete redesign of her outdated website using Wordpress platform and WooCommerce as shopping cart. New filterable portfolio gallery was added along with new favicon and logo. WooCommerce based store redesign and improvements.

Website

Work requested/performed to meet new client requirements

1. Replace old theme with new one which uses Elementor page builder for easy clients edit and updates to the content. It should be responsive, simple with clean lines and uncluttered layout.

2. Replace old logo graphics with new text based logo. Also converted to SVG format for quick loading and infinite scaling (when website is zoomed it, the logo remains crispy clean, no blurred image anymore).

3. Create visually appealing and easy to navigate product categories in the top navigation menu. Added thumbs linked directly to product category pages in the dropdown menu under Categories.

4. Add easy to use and quick loading front page slider without complicated animation effects. Used Elementor built-in banner slider. Doesn’t require additional plugins to install therefore keeping page weight small, quicker to load.

5. Client requested an ability for customers to create bundles from cards. She sells two type of card bundles 5-pcs and 8-pcs. Customer selects any card from provided variety and can any anytime change selection from one card to a different one. Even After placing card bundle into cart customer can change the selection of cards in the bundle. Bundle should allow for duplicate card selection.

6. Client needed to have some unique products (original art works) which come in framed and unframed versions but only have a single stock quantity to be able to sell without overselling. WooCommerce Shared Variation Inventory was implemented which is an inventory management system that allows a group of variations to share a single quantity.

7. Custom shipping rates calculation improvement. Added ability to create custom shipping rules based on provided destination, weight, volume, or item count. Even by all these at the same time; shipping classes, tags and categories; free and flat-rate shipping.

8. Replace PayPal payment gateway with Stripe.

9. Improve on email deliverability by using SMTP service for all email related tasks both inbound and outbound.

10. Store security improvement. Add ability to rate limit the WooCommerce checkout to prevent card attacks. This mitigates chances of overpowering the site with rapid fake card charges. When enabled, each IP address can only make as many attempts at payment as specified. Logging capability is also provided.

11. Website overall security improvements. Added configurable firewall and malware/virus scanner to prevent website hack and malware/virus infection.

Screenshots

Home page

Homepage with thumb navigation in the main menu
Homepage with thumb navigation in the main menu

Shop page

Shop category page with filters
Shop category page with filters

Simple Product page

Single product page - Simple product
Single product page - Simple product

Variable Product page

Bundle Product page

5-Card bundle product
5-Card bundle product

Custom Product (Bundle with variations) page

Custom Product (Bundle with variations) page
Custom Product (Bundle with variations) page
Option selection Framed / Unframed art
Option selection Framed / Unframed art

Mini Cart Drawer

Mini cart drawer - after clicking add to cart the product automatically added to the mini cart drawer on the right.
Mini cart drawer - after clicking add to cart the product automatically added to the mini cart drawer on the right.

Shopping cart page

Shopping cart page
Shopping cart page
Cart page
Cart page

Cart edit

Shopping cart allows to edit/update individual items inside bundle product
Shopping cart allows to edit/update individual items inside bundle product

Checkout page

Checkout page with  integrated Credit/Debit card and PayPal payment options.
Checkout page with integrated Credit/Debit card and PayPal payment options.

Wishlist page

Wishlist page
Wishlist page

Custom shipping rates options setup

Ability to create custom shipping rates and complex rules.
Ability to create custom shipping rates and complex rules.

About page

Simple and clean about page
Simple and clean about page

Contact page

Contact page with online submition form
Contact page with online submition form
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