Created an AI-generated video ad

Created an AI-generated video ad using real catalog products from Fame Off Central (fameoffcentral.com), a women's fashion outlet brand known for everyday, modest, comfortable styles at outlet pricing. Turned static product photos from the live catalog dresses, sweaters, skirts, and tops into a dynamic, on-model video ad, without booking models or a studio.

The Brief: The brand sells accessible, everyday fashion (dresses, knits, skirts, tees) at steep discounts, with a "great style shouldn't cost a fortune" positioning. The goal: a short-form video ad (15-30s) that shows key pieces in motion on real body types, styled naturally to drive traffic from social media straight to product pages, matching the brand's approachable, budget-friendly, "everyday ease" identity.

My Process:

Sourced product images directly from the Fame Off Central catalog (e.g. A-Line Shirtdresses, Ribbed Crew Neck tops, pleated skirts, cardigans)

Generated AI model sequences wearing selected pieces, matching the brand's "real women" positioning rather than an overly polished editorial look

Used motion generation to show natural fabric movement and fit walking, sitting, turning since the brand's value proposition (comfortable, everyday, flattering) depends on fabric looking believable in motion, not just static

Sequenced 3-4 products in a quick "outfit rotation" style video, echoing how the site itself displays bundles and best sellers

Overlaid pricing and discount callouts (e.g. "Up to 80% Off") directly in the video, matching the brand's core sales hook

Edited for fast-paced, scroll-stopping pacing suited to Instagram/TikTok, with a clear CTA end card

Tools Used: AI video generation (image-to-video, model/avatar generation), fabric motion refinement, CapCut/Premiere for pacing and text overlays

Outcome: Delivered a video ad that translates the site's actual product range and discount-driven positioning into short-form video — giving the brand a low-cost way to promote catalog pieces without traditional photoshoots, while staying true to their real product lineup and "everyday ease" branding.