Created a CGI-style promotional video

Created a CGI-style promotional video for a sustainable real estate development, visualizing eco-conscious design features solar integration, green roofing, natural ventilation, water recycling systems in a polished, aspirational format. Ideal for pre-launch marketing, investor pitches, or off-plan sales where the building isn't fully complete or photographable yet.

The Brief: The client needed a cinematic video (30-60s) that sells both the lifestyle of the development and its sustainability credentials appealing to environmentally-conscious buyers/investors for use in investor decks, social media, and the project's landing page ahead of physical completion.

My Process:

Gathered architectural renders, floor plans, or reference photos of the development from the client to ground the CGI in the real design

Generated CGI sequences highlighting sustainable features specifically solar panels catching sunlight, greenery/living walls, natural light flooding interiors, rainwater systems since these details are the actual selling point of a "sustainable" listing, not just generic real estate footage

Built a shot sequence moving from exterior establishing shots (showing the building in its environment) → key sustainable features → interior lifestyle shots (residents enjoying the space)

Used natural, daylight-heavy lighting presets to reinforce the "clean, green, healthy living" positioning

Added subtle environmental motion (leaves moving, light shifting, water flowing) to make the CGI feel alive rather than static

Finished with on-screen text callouts naming each sustainability feature as it appears (e.g. "100% Solar Powered," "Rainwater Harvesting System"), plus branding and contact/CTA at the end

Tools Used: AI/CGI video generation (image-to-video with camera and lighting control), architectural render input, CapCut/Premiere for sequencing, text callouts, and final export

Outcome: Delivered a CGI showcase video that communicates both the design quality and sustainability story of the development giving the client a sellable asset months before the physical building is ready for photography, and a stronger investor/marketing pitch than static renders alone.