Mobile App Design and Product Discovery
Filipe Casarotto
Objective:
To develop a user-centric website by conducting thorough user research, analyzing competitors, mapping user journeys, defining style guidelines, and creating a clickable prototype.
Key Phases:
User Research
Gathering insights through surveys, interviews, and usability tests to understand user needs and preferences.
2. Competitor Analysis:
Evaluating competitor sites to identify strengths and opportunities for differentiation.
3. User Journey Mapping:
Charting the user's path through the website to identify key interactions and optimize the user experience.
4. Style Guide:
Developing a comprehensive style guide to ensure visual consistency and brand alignment across all design elements.
5. Clickable Prototype:
Building a fully interactive prototype that allows for real-world testing of design concepts and user flow.
Outcome:
The project resulted in a detailed blueprint for a user-friendly website, equipped with strategic insights and ready for development. This process not only enhanced the design but also ensured alignment with user expectations and business goals.
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Posted May 8, 2024
Complete product discovery project, from research to design and features prioritization.
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