Mobile App Design and Product Discovery

Objective:

To develop a user-centric website by conducting thorough user research, analyzing competitors, mapping user journeys, defining style guidelines, and creating a clickable prototype.

Key Phases:

User Research

Gathering insights through surveys, interviews, and usability tests to understand user needs and preferences.

2. Competitor Analysis:

Evaluating competitor sites to identify strengths and opportunities for differentiation.

3. User Journey Mapping:

Charting the user's path through the website to identify key interactions and optimize the user experience.

4. Style Guide:

Developing a comprehensive style guide to ensure visual consistency and brand alignment across all design elements.

5. Clickable Prototype:

Building a fully interactive prototype that allows for real-world testing of design concepts and user flow.

Outcome:

The project resulted in a detailed blueprint for a user-friendly website, equipped with strategic insights and ready for development. This process not only enhanced the design but also ensured alignment with user expectations and business goals.