Credufy Website Redesign

Credufy is an AI-powered learning and assessment platform that helps students, job seekers, professionals, educators, and employers prepare for exams, interviews, and recruitment tests. It offers mock exams, interview simulations, interactive verbal classes, real-time scoring, and performance analytics with personalized feedback. With instant-use bundles or full-feature subscription packages, Credufy makes preparation faster, smarter, and more accessible for academic and career success.

The main goal of the project was to redesign the Credufy website to deliver a clearer, more engaging, and user-focused experience. This involved restructuring the site’s information architecture, refining navigation, and enhancing the visual design to better communicate Credufy’s value to students, job seekers, professionals, and educators. The redesign aimed to improve usability, highlight key features, and drive higher engagement and conversions across both desktop and mobile.

Led UX Research & Insights Conducted competitor analysis, user interviews, and feature validation to ensure the product met real user needs. Created detailed deliverables including personas, sitemaps, and journey maps to guide design decisions.

Developed Clear Information Architecture Structured content flow and navigation for a smooth, intuitive user experience across the Credufy platform. Translated complex features into simple, user-friendly layouts that improved discoverability.

Crafted Engaging Copy & Microcontent Wrote clear, action-driven copy for key pages, CTAs, and onboarding flows to boost engagement and conversions. Balanced a friendly yet professional tone tailored to students, job seekers, and educators.

Delivered Polished Visual & Interaction Design Designed responsive, accessible UI screens with a consistent look and feel, supported by a comprehensive style guide. Incorporated brand elements and microinteractions to enhance usability and delight.

Facilitated Smooth Developer Handoff Provided annotated design files, style documentation, and interaction specifications to the development team. Collaborated closely to ensure the final build aligned with design intent and user experience goals.