skincare product launch [email, product description & more!]

Email Marketer

Copywriter

Canva

Google Docs

OVERVIEW

I have two years of experience writing newsletters and sales emails for a B2B company, but I also have a passion for and knowledge of skincare... and wanted to showcase it! So, here are some mock copywriting examples that could be used for a new product launch! I also created a fake skincare company ("Spells Skincare") which has witchy brand messaging and strives for a playful, whimsical tone.

This project includes the following:

Email copy announcing the new product

Product description

Social media (Instagram) caption

Mail insert

Website pop-up

EMAIL ANNOUNCEMENT

subject line: Introducing Our New Elixir: Acne-Be-Gone 🪄"

preview text: this serum works just like magic 😉

Acne and pesky pimples can be frustrating — and even more so when acne solutions make your skin itchy, dry and irritated. Then you’re left with hyperpigmentation and post-acne marks!

That’s why we crafted acne-be-gone. Formulated with just the right proportions to be effective (yet gentle enough for daily use), this new serum’s true magic lies in its ability to…

🔮 Shrink pimples and prevent new breakouts from forming (works for fungal acne too!)

🧼 Exfoliate to unclog pores and smooth your skin

🌟 Fade dark spots and hyperpigmentation

💕 Strengthen your skin’s natural barrier and support skin health

🫧 Calm your skin with anti-inflammatory properties

💧 Regulate oil production – skin is not too oily nor too dry

☀️ Bestow a radiant glow!

Check out the ingredients behind the magic and harness the healing powers of acne-be-gone! (link to product page with CTA)

PRODUCT DESCRIPTION

What is it?

A “clear skin elixir” — this gentle serum treats pimples and heals post-acne marks (while strengthening the skin’s natural barrier!) revealing a healthy, radiant complexion.

What does it help with?

Acne (including fungal acne!)

Dark spots and discoloration

Redness and inflammation

Clogged pores and congested skin

Rough and bumpy texture

How do I use it?

Apply 2-3 drops on your fingers and pat onto clean skin. Follow with moisturizer. Use morning or night. Due to this serum’s exfoliating properties, use SPF during the day (even if you only use the serum at night). Gentle enough for daily use.

Who is it for?

All skin types, but especially acne-prone skin.

What is in it?

Formulated with just the right proportions to be effective, yet gentle enough for daily use.

Salicylic acid 0.5% BHA that exfoliates the skin to unclog pores, shrink pimples and prevent new blemishes from forming — tried & true in the treatment of acne!

Niacinamide 5% B-3 vitamin that targets hyperpigmentation, regulates sebum production and supports the skin barrier — a holy grail in skincare!

Tranxemic acid 3% Anti-inflammatory acid that fades dark spots & discoloration, calms irritation and restores the skin barrier — a powerful up-and-coming ingredient in the skincare realm!

Zinc PCA 1% Mineral-infused moisturizing agent that hydrates, protects, and is both antibacterial & antifungal (goodbye fungal acne 👋) — truly a versatile jack-of-all trades!