Geviti is redefining longevity and preventive health, helping people optimize their wellness to live fuller, more vibrant lives. They partnered with me to design a series of Meta ad creatives that would cut through the noise of the health and wellness space and connect with an audience seeking meaningful, science-backed solutions for healthier aging.

Geviti needed high-performing ad creatives for their Meta campaigns that could communicate complex health concepts in visually compelling, emotionally resonant ways. The ads needed to stand out in crowded social feeds while maintaining the trust and credibility essential to the health and wellness industry.

I began by immersing myself in Geviti's brand mission and their audience's mindset. Understanding that longevity is about quality of life, energy, and time with loved ones, I knew the creative direction needed to balance scientific credibility with authentic human emotion.

I conducted comprehensive research across multiple dimensions:

Competitive landscape analysis – Studying both direct competitors in longevity/preventive health and adjacent wellness brands to identify visual patterns and messaging strategies

Ad performance insights – Analyzing what creative approaches drive conversions in health-focused Meta campaigns

Cross-industry inspiration – Looking beyond wellness to identify fresh visual directions that could differentiate Geviti in a saturated market

This research revealed opportunities to move away from clinical aesthetics toward something more aspirational and lifestyle-driven, while maintaining the authority Geviti's audience expects.

Using Geviti's campaign objectives and research insights, I developed multiple creative concepts that explored different angles:

Emotional storytelling – Visuals that emphasized real moments and authentic connections rather than stock wellness imagery

Educational clarity – Designs that simplified complex health information into digestible, scroll-stopping content

Motivational messaging – Creative that inspired action through aspirational yet attainable lifestyle depictions

Each concept was designed to work within Meta's ad ecosystem—optimized for mobile viewing, quick comprehension, and thumb-stopping impact.

I created a cohesive campaign for top, middle and bottom of the funnels.

Initial campaign batch – Testing multiple design directions with varied messaging angles, color treatments, and compositional approaches to identify what resonated most with Geviti's target demographic.

I maintained focus on:

Clear visual hierarchy for mobile-first consumption

Brand consistency while allowing for creative variation

Authentic imagery that felt relatable rather than overly clinical

Strong calls-to-action integrated seamlessly into the design

The first batch of display ads exceeded expectations, with both the strategic approach and visual execution aligning perfectly with Geviti's brand vision and performance goals.