While working on GloMo Productions, I wanted to stay in front of my existing clients by sharing a monthly touchpoint with them. I took a proactive approach to garner more business for the new year via email marketing weeks beforehand.
For the email, I used a strong hook, included personal anecdotes and a call to action. The brand is friendly and playful, which was also considered when creating this email. The email was created and launched through GoDaddy, utilizing my own photography and copywriting. It had a 90% open rate and 10% click rate. Overall, it helped to further deepen existing relationships and promote brand awareness.
