Burda Luxury creates luxury content for millions of readers around Asia and Europe. As a UI/UX Designer, my coworker and I were requested to create a webpage in which Burda Luxury provides premium deals. The company has a web page where they create luxury content but now they want to expand it to provide local or abroad experiences.

The main challenge for the project is to understand the Asian market and investigate its main competitors.

To tackle these challenges, I:

Research the market and investigate its main competitors.

Send surveys to people between the ages of 16 to 50 located in Hong Kong, Malaysia, and the USA.

Build the customer journey and user flows.

Build a Low-Fidelity Prototype web page.

Burda Luxury wants to expand its offering by providing premium deals and experience in a website-only format with a focus on locations in Singapore, Malaysia, Hong Kong, Thailand, and India.

Burda Luxury is creating Deals and Experiences to provide their readers access to great premium deals on their webpage. In the competitors' research and survey research, there were some good findings that provided us with the main keys to developing a page that is simple and elegant. 

Next Steps:

Apply change on the Lo-Fi prototypes

Conduct a research test with an additional LoFi 5 volunteers for feedback. 

Create a Hi-Fi mockup and operational prototype. 

Conduct a research test for the Hi-Fi prototype with an additional 5 volunteers for feedback.