Bold Branding for Craze Candy Protein Snacks
Artur Mikhov
Craze Candy — bold branding for plant-powered protein snacks
Craze Candy is a plant-based protein snack brand built around energy, flavor, and an unapologetically playful attitude.
The project combines brand identity and packaging design to create a bold, recognizable presence for active consumers.
Brand strategy. Logo design. Brand identity. Visual identity. Packaging design. Food branding. Snack branding. Protein bar branding. Product branding. Mascot design. Graphic design. E-commerce design.
The Concept
The identity uses a vibrant blue palette, energetic typography, and a quirky brand mascot to make protein snacks feel more fun and approachable.
The packaging features clean, resealable pouches designed for active lifestyles, while the visual system creates a strong shelf and digital presence.
The same playful identity extends into e-commerce and web design, creating a consistent experience from packaging to online shopping.
The Takeaway.
Plant-powered fuel, packaged with personality.
Art Director - Anna Striukova
Graphic Designer - Yaroslav Glevanyak
Whales Design: https://whales.design/
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Posted Aug 17, 2026
Brand identity and packaging design for a plant-based protein snack brand, featuring mascot design, food branding, bold graphics, and e-commerce design.
