Urban Kite by Howie YUrban Kite by Howie Y

Urban Kite

Howie Y

Howie Y

Urban Kite

A drone signage system for smarter traffic.
A drone-based flying signage system that displays police-customized information to guide drivers and respond to emergencies or temporary traffic situations.

Role

Industrial Designer

Type

Industrial Design

Year

2020

Deliverables

Industrial Design
01 Brief This project envisions a valuable new business opportunity that leverages drones and other emerging technologies within the next ten years. Urban Kite is a drone signage system that provides dynamic display for traffic and large public events.
02 Problem

Stuck in traffic, with no quick fix

With the continuous increase in vehicles worldwide, congestion has become one of the most critical urban problems — especially during emergencies and temporary situations. Drivers sit and wait while police and road workers manage the scene by hand.
03 Solution

A flying signage system

Urban Kite is a drone signage system that displays police-customized information to guide drivers. It responds instantly to any emergency or temporary traffic situation, working in any location without a human operator.
Scenarios Six steps, fully autonomous — from dispatch to battery swap, the officer only chooses what to display. A drone releases from the patrol-car roof, commands traffic, then lands to charge as another takes over.
04 Tech specs

What's inside

Every part is built for autonomous, all-weather operation. Tap each component to see what's inside.
Drone propeller module Twin coaxial rotors keep the unit stable in wind and let it hold position over a lane for as long as the mission needs.
LED screens Full-color panels on all four faces display police-customized signage — arrows, STOP, DETOUR — readable from every approach.
Screen shields Impact- and glare-resistant covers protect the displays and keep them legible in direct sunlight.
Waterproof rubber seal A gasketed enclosure seals out rain and dust so the unit can deploy in any weather.
Proximity sensor module Corner sensors detect vehicles and obstacles, holding a safe distance as the kite maneuvers into place.
Central control & battery A swappable battery and onboard controller run the flight system and receive commands from the police console.
05 Business

A viable new business

A market and feasibility study sized the opportunity, mapped competitors, and modeled pricing, revenue streams, and a rollout roadmap — projecting roughly $45.78M in annual profit by year six.
Marketing analysis Full marketing-analysis board: market size, competitor positioning, pricing, revenue streams, BOM, financial model, and a 2020–2022 rollout roadmap.
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Posted Jun 9, 2026

A drone signage system that displays tailored information for smarter traffic management.

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