BRAVA Brand Visual Identity Project

BRAVA Vermut Artesanal is a branding exploration that transforms a traditional aperitif into a lifestyle experience — one built around conversation, craftsmanship, and the beauty of shared moments.

The visual direction takes inspiration from the warmth of Mediterranean evenings, handwritten memories, vintage editorial layouts, and the imperfect charm of artisanal products. Every element — from bold hand-drawn typography to textured paper details, earthy tones, and intimate photography — reflects the personality of BRAVA: confident, authentic, and human.

The campaign focuses not only on the drink itself, but on the moments surrounding it: long conversations, gatherings with friends, quiet sunsets, spontaneous celebrations, and the small rituals that make everyday life meaningful.

Through a combination of editorial posters, social media assets, packaging-inspired graphics, and lifestyle compositions, BRAVA becomes more than a vermouth — it becomes a symbol of connection and shared experiences.

I was responsible for developing the visual direction and creative identity of BRAVA Vermut Artesanal. My role involved translating the brand’s personality into a cohesive visual language through concept development, art direction, graphic design, and campaign creation.

Key responsibilities:

Brand concept development & visual storytelling

Art direction and mood creation

Editorial layout design

Typography exploration & hand-drawn graphic elements

Social media campaign asset creation

Lifestyle photography direction

Packaging and promotional design concepts

Maintaining brand consistency across visual applications Goal: To transform

BRAVA from a beverage brand into a cultural experience — a visual identity that represents connection, conversation, and moments worth sharing.