LARQ Website Redesign for Enhanced User Experience
Title:
LARQ – Redesigning the Website to Reflect Innovation and Elevate User Experience
Project Overview:
LARQ is a premium water bottle brand known for its groundbreaking self-cleaning technology powered by UV-C light. This case study focuses on the website redesign aimed at aligning the digital experience with the product’s innovation, aesthetics, and premium positioning. The project was fueled by a deep appreciation for the product’s design and functionality.
Goal & Objective:
The goal was to redesign the LARQ website to better showcase the uniqueness of the product, improve user engagement, and drive conversions. The objective was to create a seamless and visually appealing user experience that communicates the bottle's value proposition clearly and compellingly.
Process:
Research & Inspiration: Studied existing user behavior and identified areas where the website fell short in expressing the product’s innovation and elegance.
UX/UI Redesign:
Created a clean, minimalistic interface that highlighted the bottle’s self-cleaning feature and premium build.
Enhanced storytelling through visuals and content placement to guide users through the product's benefits.
Prioritized mobile responsiveness and accessibility.
Interaction & Visual Design: Focused on smooth transitions, bold visuals, and strategic use of white space to maintain a premium feel.
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Posted Apr 18, 2025
Redesigned LARQ's website to enhance user experience and showcase product innovation.
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