Website and visual language design was amazing. The clients were high energy, banterous, and really fun to work with. I never knew much about carbon offsetting before this, but by the end of this project (8 weeks), I was so fascinated by the space and continued my studies into land ownership, carbon offsetting, and net zero energy certificates.

When I work with a client and enjoy the process, I really fall in love with learning about new industries because the more research I do, the better I can fulfil my client's needs. Palm Carbon serves in over eight countries with their largest land ownership being in Ghana. As well as a website, they wanted an introduction video and a pitch deck to show potential clients.

Found the website on Framer. The visual language had to be very neutral, using earth tones, so greens, blues, and browns, and have a lot of social proof via the clients that they have worked with. For this, we designed a simple interface making use of all of the colours in pastel and a lot of photos from their clients. We did this by working with a headshot photographer who went around to as many clients' offices as possible to get a consistent photo / background design. For the pitch deck, I used Canva because it is very powerful and simple to use. I wanted to design in a way that my clients have a strong template to work from after the progect has concluded. We use a templatized strategic approach so even after the project has ended, we can assist our clients with the extensive documentation we produce towards the end.

Framer (Wesbite + Hosting)

Open AI Codex (Carbon Offsetting Calculator)

Canva (Pitch Deck Design)

Word, awesome. From knowing nothing about carbon offsetting and the industry, to knowing a lot more than 90% of the population. I love working on projects that I can learn from, with the research, design, and amazing chats with clients. I learned that is the ingredient to a special project and a lasting professional relationship .

Check it out: https://palm-carbon.framer.website/