Saas Product subscription conversion increase

GameTree suggests games you’ll love and friends to play with them.

I was responsible for restructuring the IA and redesigning the GameTree subscription flow with our team.

The solution was a restructured IA and redesigned subscription flow in web & mobile apps.

The visual design of the app was outdated, and inconsistent design patterns were used

Competitor products have better UI and user-friendly interfaces

The memberships page was complicated and membership perks were confusing users

Redesign the subscription interface with a smoother experience for users

Increase the subscription conversion of the GamTree App

Reduce user bounce rate on the subscription page

Reduced user bounce rate on subscription page to 11%

Increased subscription conversion to 7%

Successfully ran A/B Testing of the redesigned subscription interfaces and deployed the best option.

Gamers gave very positive reviews about the redesigned subscription page.

We reduced the number of membership plans from 3 (LFG Gaming, Dating, Combo) to 1. The reason is that our gamers didn't demand the "Dating Plan" much. Instead, Only the Gaming plan will have 3-period subscription plans.

After running A/B testing we decided not to repeat the “Select Plan” button and description copy for each membership plan, to reduce cognitive load. Instead, Only the Gaming plan will have 3-period subscription plans.

In order to not distract users' attention on the membership page we won’t show the navigation bar on the left and messages on the right as before.

Created and maintained a cross-platform design system (native Web and mobile app)

Iteratively improved internal design processes within our project team

Worked closely with engineers to deliver high-quality wireframes