New Digital Story for Kiran Foundation

The Kiran Foundation – Educational Scholarships & Women's Empowerment

Role: UX/UI Designer & Brand Strategist Scope: Mission Strategy · Content Architecture · Visual Design · Photography Direction · Developer Collaboration

The Kiran Foundation Non-profit providing scholarships to exceptional students and educating women in Indian law, finance, digital skills, and English language.

Project Overview Kiran Foundation came in a challenginf situation because their website redesign was failing to communicate their incredible mission. The existing approach was text-heavy, structurally chaotic, and completely missing the human story behind their transformative educational work. They needed to attract mentors and secure funding while showcasing real impact.

Transform vague messaging into compelling mission communication

Attract mentors to educational programs

Secure additional funding and support

Show real impact through authentic storytelling

1. Challenge: Mission lost in translation Incredible work helping students and women wasn't coming through online. Solution: Deep interviews with founder and existing mentors to understand real vision and unique story. Discovered this wasn't just an education nonprofit—it was a transformative force changing lives through targeted support.

2. Challenge: Generic stock photos vs. authentic impact Visitors were seeing fake smiling models instead of real transformation. Solution: Replaced almost all generic stock photos with real images of actual students, mentors, and women from programs. Suddenly visitors were looking into eyes of real people whose lives were being transformed.

3. Challenge: Text-heavy explanations vs. visual storytelling Walls of text were overwhelming potential supporters. Solution: Created custom visuals that told their story instantly. Replaced generic explanations with compelling visual narratives showing transformation rather than just describing programs.

Mission Communication Clear, visual storytelling replacing text-heavy explanations. Goal: Immediate understanding of impact and importance.

Real Impact Showcase Authentic photography of students, mentors, and program participants. Goal: Human connection with real beneficiaries, not stock imagery.

Mentor Recruitment Optimized pathways guiding visitors toward mentorship opportunities. Goal: Attract passionate educators to join programs.

Donation Integration Strategic placement of funding requests within impact narratives. Goal: Connect giving directly to visible outcomes and transformation.

Authentic storytelling: Real people, real impact, real transformation

Mission rescue: Saved failing website redesign through strategic clarity

Long-term partnership: 3+ years of ongoing collaboration as foundation scales

Developer collaboration: Close teamwork ensuring design vision translated perfectly

Figma – UX Design & Visual Strategy

Real photography direction – Authentic impact documentation

Heatmap analysis – Optimization based on visitor behavior data

Developer collaboration – Seamless design-to-code translation

Rescued failing website redesign with authentic mission communication

Created compelling visual narratives attracting mentors and funding

Established 1 year ongoing partnership supporting foundation growth

Built scalable design system as organization continues expanding impact

Visit website: https://kiran.foundation/