Élan Coaching Website Development

Role: Web Designer & Developer Scope: UX/UI Design · Brand Strategy · Copywriting · Lead Generation System · Website Development (Framer) Website: https://elan-coaching.framer.website/

Élan Coaching helps remote professionals prevent burnout and find sustainable work-life balance. They needed more than a website — they needed a digital home that immediately builds trust, creates calm, and guides visitors toward resources like lead magnets and podcasts.

Build instant trust with a testimonials-first approach

Create a calming, approachable experience reflecting the coaching philosophy

Guide social media visitors toward lead magnets and podcast content

Establish professional credibility while staying human and relatable

Building trust quickly: Visitors from social media need reassurance in seconds. Solution: Testimonials featured at the top to show real results from real people.

Translating burnout prevention into web experience: The site should feel calm, balanced, and approachable. Solution: Clean layouts, generous white space, and friendly visuals reduce stress rather than add to it.

Converting social media traffic into leads: Most visitors browse on mobile while stressed. Solution: Mobile-first design with simple navigation and clear pathways to lead magnets, podcast, and contact forms.

Hero Section: Testimonials and personal story integration for immediate connection

Services Section: Clear coaching approach with a 30-day promise highlighted

Lead Magnet Integration: Flexible CMS for updating resources as the practice grows

Podcast Promotion: Easy-to-find episodes with subscription options

Launched a professional, approachable website in 14 days

Created a flexible foundation for growing coaching practice

Guided social media traffic into lead magnets and podcast engagement

Built a scalable system for ongoing updates and content

Framer – Website Design & Development

Figma – UX Design & Wireframes

Calendly – Booking Integration

Notion – Content Planning