Élan Coaching Website Development

Élan Coaching – Burnout Prevention for Remote Professionals Role: Web Designer & Developer Scope: UX/UI Design · Brand Strategy · Copywriting · Lead Generation System · Website Development (Framer)

Élan Coaching Élan Coaching is a specialized practice helping remote professionals prevent burnout and find sustainable work-life balance. https://elan-coaching.framer.website/

Project Overview Élan Coaching needed more than just a website—they required a digital home that would capture attention from social media and guide overwhelmed remote professionals toward resources that could prevent burnout before it happens. The challenge was creating immediate trust and emotional connection with visitors likely already experiencing stress or early burnout symptoms.

Build instant trust with testimonials-first approach

Create calming, balanced user experience reflecting their coaching philosophy

Guide social media traffic toward lead magnets and podcast

Establish professional credibility while maintaining approachable feel

1. Challenge: Building trust in first 3 seconds Visitors from social media need immediate reassurance they've found the right help. Solution: Placed testimonials at the very top of the page so visitors instantly feel trust and see real results from real people.

2. Challenge: Translating burnout prevention into web experience The website itself needed to demonstrate the calm, balanced feeling Élan helps clients achieve. Solution: Clean, calming layout with generous white space to mirror the sense of balance. Friendly colors and approachable visuals that reduce stress rather than add to it.

3. Challenge: Converting social media traffic into leads Most visitors come from Instagram and LinkedIn, often browsing on mobile while overwhelmed. Solution: Mobile-first design with clear pathways to lead magnets, podcast, and contact forms. Simple navigation that doesn't add decision fatigue.

Hero Section Testimonials-first approach with personal story integration. Goal: Create immediate trust and human connection.

Services Section Clear explanation of coaching approach with 30-day promise prominently featured. Goal: Show confidence and reduce hesitation about investment.

Lead Magnet Integration Flexible CMS system for updating resources as practice grows. Goal: Capture leads while providing immediate value.

Podcast Promotion Dedicated section highlighting episodes and easy subscription. Goal: Build ongoing relationship through content marketing.

Psychology-informed design: Every element considered through lens of stress reduction

Social media optimization: Built specifically for Instagram and LinkedIn traffic patterns

Growth-ready foundation: Scalable system supporting expanding practice and resources

Framer – Website Design & Development

Figma – UX Design & Wireframes

Calendly – Booking integration

Notion – Content planning

Launched professional, approachable website in 14 days

Created flexible foundation for growing coaching practice

Established clear pathway from social media to client conversion

Built system for ongoing content and lead magnet updates