Web Design

Role: Web Designer & Developer Scope: UX/UI Design · Information Architecture · Visual Storytelling · Lead Capture · Website Development (Framer) Website: https://startupanatomy.co/

Startup Anatomy helps entrepreneurs access actionable insights and frameworks through a podcast and newsletter. The goal was to create a website that clearly communicates value, organizes content efficiently, and captures interest for the upcoming launch. Built in Framer, the site includes easy-to-update components for new Substack posts, newsletter entries, and future videos, complete with a tutorial so the founder can manage updates independently.

Present content clearly for busy entrepreneurs

Build trust and credibility with a professional, modern design

Capture leads through newsletter sign-ups and podcast waiting list

Ensure simple content updates for future resources and media

Complex content: Users needed to understand resources quickly. Solution: Structured content with visual hierarchy, clear headings, and concise copy.

Capturing interest pre-launch: Visitors needed a reason to join the newsletter and waiting list. Solution: Strategically placed calls-to-action for newsletter and waiting list, integrated visually into the page flow.

Easy content management: Founder needed to update new posts and videos without technical friction. Solution: Built Framer components that are simple to edit and provided a step-by-step tutorial for seamless updates.

Delivered a clean, professional Framer website ready for podcast launch

Built easy-to-update components for Substack posts, newsletter, and future videos

Captured leads through newsletter sign-ups and waiting list

Created a scalable system for future content growth