This email series was created to guide customers through a simple and effective flow — from a warm welcome to trust-building and, finally, to conversion. The focus was on clean layouts, clear messaging, and strong calls to action that feel natural and easy to engage with.
What’s included
A welcome email using social proof — customer quotes and product benefits — to build credibility right away.
A promo email offering a 45% discount, designed to encourage quick action without overwhelming the reader.
An offer reminder email that keeps the brand top of mind and highlights key value points.
Design approach
Mobile-friendly, clean, and easy to scan
CTAs placed for maximum visibility without disrupting the flow
A friendly, approachable look that fits the wellness and lifestyle space
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Posted Apr 23, 2025
A conversion-focused email series designed for a wellness brand. The goal: guide users from welcome to purchase with clear messaging and approachable design.