Figma x Klaviyo | Email Newsletter Design

This email newsletter was designed for a conceptual beauty retailer brand called Skinthic, with a focus on promoting a curated selection of moisturizers for dry and sensitive skin. The goal was to drive engagement, educate readers on product benefits, and increase conversions through a visually clean and conversion-oriented layout.

Highlight 3 dermatologist-approved skincare products

Clearly communicate each product's use-case and matching skin type

Maintain visual clarity across desktop and mobile

Design a Klaviyo-friendly layout that can be easily exported and implemented

Figma (Design, layout, prototyping)

Klaviyo (Platform compatibility and export planning)

Responsive principles and email UX best practices

The email follows a modular, scannable layout structure:

Preheader: View in browser link

Header: Brand logo, headline, primary CTA

Hero Image: Human-centric, emotionally engaging skin visual

Intro Text: Sets the purpose and theme

Product Highlights: Each moisturizer includes product image, description, “Best for” tags and CTA

Value Prop Section: Why Skinthic? With icons for trust-building

Category Footer: Links to skincare categories

Social + Contact: Instagram handle and 24/7 support note

This design is ready to be implemented directly in Klaviyo, with all components modularized for A/B testing and easy future updates. The layout is scalable across product lines and campaigns, making it a strong asset in any ecommerce email strategy.