This newsletter was created to spotlight a nature destination in a way that invites readers to explore, without relying on pushy tactics. The layout focuses on clear hierarchy, immersive imagery, and soft CTAs that guide users through the content naturally.
Content Update Flow
Tools Used
Figma (Design, layout, prototyping)
Klaviyo (Platform compatibility and export planning)
Mailerlite
Responsive principles and email UX best practices
Design approach
Editorial feel with focus on imagery and flow
Mobile-friendly and easy to read
Calm, aspirational tone in both layout and CTAs
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Posted Jun 27, 2025
An editorial-style travel newsletter designed to highlight a seasonal destination, encourage exploration, and align with a calm, aspirational brand voice.