Good products can fail when the experience feels confusing.
For Valcetra, I stepped in to improve the UX after identifying friction in the onboarding experience.
From revamping onboarding to redesigning parts of the mobile app, the focus was on making the platform feel more intuitive, seamless, and easier for users to navigate.
Design is more than visuals — sometimes the biggest win is simply making things make sense.
Good products can fail when the experience feels confusing.
For Valcetra, I stepped in to improve the UX after identifying friction in the onboarding experie...