Spotlist is a multi-market platform connecting clients with cosmetology experts across a wide range of services. The objective of the branding project was to create a distinctive and flexible visual identity capable of supporting multiple categories, user types, and digital touchpoints.
The brand system was designed to feel modern, energetic, and intuitive. A custom logo, vibrant color palette, and category-based icon system were developed to clearly differentiate services while maintaining a cohesive brand presence. The identity was built to scale across app interfaces, websites, and marketing materials without losing clarity or recognition.
Logo with market iconography
Logo / Campaign graphic
Outcome
Scalable brand system supporting multiple service categories
Clear visual differentiation for experts and clients
Consistent identity across app, web, and marketing assets
Brand Usage:
Mobile app, website, campaigns, and digital marketing
0 likes · 10 views · Dec 28, 2025
Created a modern, scalable visual identity for Spotlist.
