Spotlist — Brand System & Visual Identity

Spotlist is a multi-market platform connecting clients with cosmetology experts across a wide range of services. The objective of the branding project was to create a distinctive and flexible visual identity capable of supporting multiple categories, user types, and digital touchpoints.

The brand system was designed to feel modern, energetic, and intuitive. A custom logo, vibrant color palette, and category-based icon system were developed to clearly differentiate services while maintaining a cohesive brand presence. The identity was built to scale across app interfaces, websites, and marketing materials without losing clarity or recognition.

Scalable brand system supporting multiple service categories

Clear visual differentiation for experts and clients

Consistent identity across app, web, and marketing assets

Mobile app, website, campaigns, and digital marketing