Logo / Key brand element
ASC is a leading auto insurance provider in Puerto Rico. The objective of this branding project was to refresh and unify ASC’s visual identity across digital and print touchpoints while maintaining strong brand recognition.
The work focused on creating a flexible brand system that could support campaigns, service announcements, and everyday communications. Visual elements, typography, color usage, and layout rules were designed to be clear, approachable, and scalable across multiple formats.
Outcome
Cohesive brand system adaptable across campaigns and platforms
Strong visual consistency across digital, print, and outdoor media
Clear, approachable messaging aligned with brand trust and accessibility
Brand Usage:
Insurance campaigns, service communications, and digital activations
0 likes · 13 views · Dec 28, 2025
Refreshed ASC's visual identity, creating a flexible and cohesive brand system.
