ASC — Brand System & Campaign Visuals

ASC is a leading auto insurance provider in Puerto Rico. The objective of this branding project was to refresh and unify ASC’s visual identity across digital and print touchpoints while maintaining strong brand recognition.

The work focused on creating a flexible brand system that could support campaigns, service announcements, and everyday communications. Visual elements, typography, color usage, and layout rules were designed to be clear, approachable, and scalable across multiple formats.

Cohesive brand system adaptable across campaigns and platforms

Strong visual consistency across digital, print, and outdoor media

Clear, approachable messaging aligned with brand trust and accessibility

Insurance campaigns, service communications, and digital activations