Spotlist — Website Design & Product Landing

Spotlist is a multi-market booking platform that connects clients with cosmetology professionals across services like hair, makeup, nails, massage, and tattoo.

The goal of the website was to clearly communicate the product’s value while supporting early growth, beta launches, and ongoing marketing efforts. The design balances brand personality with usability, using strong visual hierarchy, simple navigation, and clear calls to action.

The layout was built to be scalable, allowing new markets, features, and campaigns to be added without redesigning the entire site.

Clear product positioning for early-stage growth and beta launches

Scalable layout system supporting multiple service categories

Consistent visual language across web, app, and marketing assets