Case Study: PLUXIFY – Showcasing My Framer Expertise
Overview
I designed this e-commerce landing page on Framer for a startup offering smart home products.
As a design consultant and Framer expert, I handled the entire design and development process, including:
User Research & Strategy – Understanding user needs and expectations.
UI/UX Design – Creating an intuitive and visually engaging experience.
A/B Testing & Optimization – Refining layouts and interactions through user feedback.
Framer Development – Implementing smooth animations, responsive components, and interactions.
Design Process
1. Research & User Analysis
To create an engaging and functional experience, I conducted:
Market Research – Analyzed modern web trends and UX best practices.
User Testing – Gathered feedback on navigation, readability, and visual impact.
2. Designing in Framer
Wireframing & Prototyping – Sketched and built layouts directly in Framer, allowing for real-time testing and iteration.
Component-Based Design – Created reusable, responsive components for a consistent look and feel.
Micro-Interactions & Animations – Leveraged Framer’s tools to add smooth transitions and engaging hover effects.
3. A/B Testing & Iteration
Developed and tested multiple versions of navigation, typography, and color schemes.
Used user insights to refine interaction flows and visual hierarchy.
Ensured the final design provided clarity, engagement, and ease of use.
Color & Typography Choices
Color Theme – Selected a modern, professional palette with subtle contrasts and vibrant highlights, ensuring a clean yet dynamic look.
Typography – Chose a bold yet readable sans-serif font to maintain a sleek, professional aesthetic.
Why Framer?
Framer allowed me to:
✅ Build and test high-fidelity prototypes instantly
✅ Develop a fully responsive and animated site without coding constraints
✅ Showcase real-time interactions that enhance user engagement
Conclusion
PLUXIFY is more than just a website—it's a Framer-powered showcase of interactive design and smooth user experiences. This project highlights my ability to design, test, and develop in Framer, creating a polished, high-performing site that reflects both innovation and usability.
Designed a sleek PLUXIFY landing page using Figma & Framer, crafting a smooth UX, refined layout, and colors for an effortless smart home discovery experience.