Client: Resrv Group

Industry: Web3/Fintech

Scope: Website design, Logo design, Illustration and Framer development

USGD is a digital dollar backed by real LBMA gold stored in secure vaults. Every token is supported by actual gold, not bank IOUs or mixed assets. This gives people and businesses a stable form of digital money they can trust, use, and verify at any time. USGD is built for fast payments, global transfers, and safe treasury storage.

The goal was to make USGD simple to understand and easy to trust. I focused on clear visuals, clean illustrations, and a brand system that explains the product without confusion.

I designed the logo with a subtle dollar sign inside a circle and used pixel-style squares to give it a modern digital look. These pixel shapes became part of the visual language across the site.

I explored many styles, moodboards, and iterations before reaching a design that felt unique. USGD needed to stand apart from typical Web3 and fintech products, so the final direction looks modern, trusted, and different in a way that still feels professional.

The client was very happy with the result. The site now matches what USGD stands for: digital money backed by real LBMA gold that people and businesses can trust.

Thank you for reading!