Genius Community is a platform for alchemy, connection and shared knowledge created with coach Layard Thompson. The collaboration brought intuitive design, sacred geometry and evolving brand elements together as one identity spanning a bespoke website, brand mark and custom business cards.

The project began with a shared vision rather than a fixed visual specification. The Flower of Life became the central motif: an ancient geometric pattern associated with the fundamental forms of creation. It shapes the immersive website experience and gives the wider identity a system that feels metaphysical without losing clarity or professional credibility.

The logo developed through the same intuitive process, moving towards one idea through focused refinements instead of a field of disconnected concepts. The final mark works naturally with the site's geometry while remaining strong enough to stand alone.

Custom business cards take that language into print. A bespoke QR code on the reverse becomes part of the identity rather than a purely functional addition, concealing a cryptic message for observant recipients. Gold detailing, a dark ground and later refinements to the lamination give the cards a considered visual and tactile presence.

The website and identity were designed as living parts of the community rather than fixed launch assets. Continued refinements respond to real use and allow the system to evolve with Layard's work while keeping the original character intact.

Co-created the strategic and creative vision with founder Layard Thompson, then owned its translation into a coherent identity and digital experience.

Designed the brand, bespoke website and printed business cards, and developed the complete public platform.

Continued to evolve the system in response to real client use while protecting the clarity and character of the original direction.

Created a central path for prospects to understand Layard's work, book appointments and convert into clients.

The platform has supported multiple prospects in becoming clients of Layard's practice.

Brand Identity

Marketing Strategy

Website Design

Website Development

Print Design