Brief
Brand a coffee entirely produced in an undeveloped country.
Solution
I chose Yemen as the brand’s origin for being the first country to brew coffee as we know it today. The logo is composed of strokes reminiscent of Arabic typography. Nubia uses the desert’s semiotics and associations to appeal to a specific target: explorers, braves, and path-makers. A bold red-brownish is used across all communications to reinforce this idea.
