The mindmap - mental health campaign
Kata Iturriaga
Brief
The mindmap is a free-counselling organization based in Manchester, UK.They wanted a campaign to show that having poor mental health and accessing help such as therapy is nothing to be ashamed of, signposting people to the free help people can access via www.themindmap.co.uk.
They specifically asked for a campaign with an innovative style since the mental health sector sometimes looks a bit repetitive and boring.
Solution
I have created a campaign that mimics the visual aesthetic of protest posters. In this way, the campaign 1)attracts and catches the eye of every passerby clearly understanding that themindmap offers free counselling 2)removes the misconceptions of ‘narcissism’ and ‘weakness’ surrounding going to therapy, treating mental health as a social issue that needs to be fought together.
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Posted Jan 22, 2023
The mindmap, a free counselling organization, asked for an innovative visual campaign to remove the therapy's stigma and inform about their services.
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