On the Cereeja Lab platform, design is not just the cherry on top; it is the essence of the digital experience. We believe that without design, there is no interaction. Therefore, we are more than just a store for websites and interface design kits (UI). We are a UI/UX innovation lab, where creativity and functionality come together to change how people interact with technology.
Challenges:
Creating a buying and selling structure within WordPress
Implementing a paid community, where content was distributed so that everyone could see it, but only paying members had full access
Ensuring a straightforward and simple user experience, despite the complexity of these requirements
Design Process:
I started the design process with in-depth research to understand the users' needs and expectations. I analyzed the market and the main UI/UX design trends, as well as the competition. Based on this information, I began sketching my first ideas and concepts.
I used Figma, a collaborative design tool, to create my mockups and prototypes. Figma allowed me to collaborate in real-time with my team, making the design process smoother and more efficient. Additionally, the ability to create interactive prototypes in Figma helped me better visualize the user experience.
Next, I moved on to the iteration phase. Based on team feedback and usability tests, I conducted several rounds of design refinement. This iterative process helped me perfect every detail of the interface and user experience.
Finally, I conducted usability tests with a small group of real users to validate my designs. These tests were crucial to ensure that my solutions not only met users' needs but also provided a pleasant and intuitive experience.
Solutions:
Simple homepage with only the necessary information so that the user can get to know the platform's product and solution list
Space for the platform's subscriber community
Language that conveys the brand's bold and direct personality
